B2B Marketers’ Most Trusted Brands, Amazon’s B2B Push, LinkedIn’s New Pinned Comments, & Google’s Quick-Read Labels

Lane Ellis on Sep 2nd, 2022
B2B Marketing, Online Marketing News

The 30 Brands B2B Professionals Trust Most
Apple, Adobe, Microsoft, Amazon, and LinkedIn hold the top-five most-trusted brand spots among B2B professionals, with technology firms Google, Zoom, HubSpot, Samsung, YouTube, and Dell among the brands with exceptional or excellent trust factors, according to newly-released B2B survey data. MarketingProfs“Upholding honesty within your brand allows for your audience to trust you, even in difficult times. Remain authentic and say exactly what you mean, so that you can retain long-term customers and clients.” — Goldie Chan @GoldieChanCLICK TO TWEET

B2B Going Green
B2B firms Cisco and BMO were among the winners at the Association of National Advertisers (ANA) B2 Awards that have prominently featured their sustainability efforts, and the ANA has shared summary case studies on these and other B2B firms, the organization recently announced. ANA

Amazon Business wants to improve B2B e-commerce journey
Amazon Business has sought to bring more seamless e-commerce experiences to B2B interactions, in a market with revenue that reached $12.2 trillion in 2020 — topping even the B2C market — and forecasts pointing to revenue reaching $20.9 trillion by 2027, as FreightWaves’ Modern Shipper recently explored. FreightWaves

LinkedIn is Working on a Native Post Scheduling Option
Microsoft-owned LinkedIn has undergone testing of the ability to schedule posts directly on the professional platform, a feature that could help B2B marketers with an array of social efforts, LinkedIn (client) recently announced. Social Media Today

The ‘is B2B boring?’ debate: 6 more experts weigh in
A dozen B2B leaders explored whether the B2B marketing industry has gotten more exciting and creative than it has traditionally been, as The Drum recently took a look at a variety of takes on the question. The Drum

How Do B2B Brand Marketers Feel About Their Brands’ Performance?
61 percent of B2B brand marketers have said that brand building is a strategic business priority, with 81 noting that brand is critical or very important to growing revenue — two of several statistics of interest to B2B marketers contained in recently-released report data. MarketingCharts

LinkedIn Rolls Out Option to Pin Comments in Reply Chains
With the rollout of another recent update from LinkedIn, marketers have been given the ability to pin a post comment to the top of a post’s comment section — an addition aimed at helping guide conversations on the professional platform, LinkedIn recently announced. Social Media Today

Google Tests Quick Read & 5 Minute Read Label In Search Results
Google has conducted tests that place an informative label on content within search results that is either quick to read or which can be read in less than five minutes, the search giant recently announced. If eventually rolled out, Google’s quick read label could bring B2B marketers a new way to highlight shorter content. Search Engine Roundtable

Twitter Tests New Professional Account Options, Including Updated Link Buttons and Shopping Tools
Twitter has undergone testing of a new feature that would offer an array of call-to-action (CTA) buttons as a part of its Twitter Professional Accounts features, along with several new online purchasing tool updates, Twitter recently announced. Social Media Today

New Report Show That Reels are Generating the Most Reach on Instagram
Online content shared in Instagram’s Reels short-form video format have a leading 33.8 percent estimated reach distribution, topping images at 29.9 percent, multi-image carousels at 22.4 percent, and video’s 13.9 percent — one of several findings of interest to B2B marketers who utilize Instagram contained in newly-released report data examining more than 77 million Instagram posts. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at “AI Generated Marketing Content” by Marketoonist Tom Fishburne — Marketoonist

Man Puts on Podcast for Something in the Background While He Listens to a Podcast —  The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Nick Nelson — The Most Iconic Video Game Characters Ever (and the Lessons for Marketers) — LinkedIn (client)
• Joshua Nite — This Week in Marketing: Tell Better Stories for B2B Success — LinkedIn (client)
• Lee Odden — What Revenue Teams Want From Social Media Teams — Agorapulse